This Pakistani Jewelry Brand is Highlighting Amazing Women


Pierre-Gemme-by-HUR-jewelry sets

I’m sure you’ve witnessed people narrating their story with the aid of a pen and paper. And who doesn’t love a good story? But what about the people that history has forgotten? Who is going to tell their amazingly inspiring stories? One Pakistani-led startup based in Lahore, Islamabad, and even Cairo, Pierre Gemme by HUR is looking to change this – all with the help of exquisite jewelry designs.

This story features three Pakistani sisters who want to narrate the tales of women of color from the old ages. To accomplish this, their fashion brand wants to highlight amazing women with their products.

Here’s one example:

View this post on Instagram

PG 24: Kashmir Noir . Introducing Hira Basir – ‘Influencers’ what does this term mean? #Influencers are thought leaders; people who are responsible to brand themselves and serve a large number of individuals by generating conversation, driving engagement, and setting cultural trends. In this digital age sometimes their powers are combined in a super-influential hybrid who drives conversations. . One such multi-talented influencer is Hira Basir @hirabasir from #Kashmir. A gold medalist in economics , a teacher by profession, and taking the modelling industry by storm. She empowers women to break the stereotypes and taking the first step of being Fabulous! . Hira converses in a wide array of content on fitness, lifestyle, managing priorities and raising a child – Hira’s social media platform has played an important role in driving her success. . We live in an age where millennials are thought to be less trusting of traditional forms of advertising , and there we have women like Hira promoting and encouraging brands to think more about ‘real’ people, with different bodies, skin tones and fashion preferences — opening a whole new world for fashion marketers. With her multi talented skills Hira is slowly changing the face of fashion as we know it, by connecting more with brands and at the same time prioritising her interest and love for the influence she wants to create. . She sends a strong message through her page where she encourages women that everything is possible if you’re passionate and if you prioritise yourself and what you love. She challenges her viewers to live their life like there is no tomorrow. Hira is definitely an inspiration to the women who want to explore everything which intrigues her. . ‘Live in the moment, stop dwelling in the past , life is short so make the best of it’ – @hirabasir . ? – @tjphotographytalhajavaid #hirabasir

A post shared by Pierre Gemme By HUR (@pierregemmebyhur) on

View this post on Instagram

Introducing PG 20: Char Gul . Baluchistan is the largest province in land area in south west Pakistan but is the least populated. It is special to us, the Hur sisters, founders of @pierregemme , born and bred in Quetta, where every mountain surrounding the city hides a volcano. . To us it’s a land enriched with unique traditions, arts and culture. The incredible remnants of Balochistan’s diverse and extensive past emphasises its history and it’s people. . One of the most prominent and integral part of Baloch cultural heritage is the Balochi dress. The basic elements in Balochi Doch (embroidery) are the art and its pattern that dates back to the ancient times, thus making it one of the oldest styles of embroidery in the universe. . Char gul is inspired by Doch embroidery and a tribute to the beautiful Balochi women, specially @khalida.brohi who celebrates her 30th birthday today.

A post shared by Pierre Gemme By HUR (@pierregemmebyhur) on

The Story of Pierre Gemme by HUR

Hajra, Hina, and Hira Hafeez-Ur-Rehman define their Cairo-based jewelry brand Pierre Gemme by HUR as a feminist storytelling jewelry startup. Their jewelry designs are inspired by prominent women belonging to North Africa, and South and West Asia.

Hajra, Hina, and Hira Hafeez-Ur-Rehman
The founder sisters
“The Mughal empire of the Indian sub-continent has a rich tradition of jewelry making and ornate designs spanning several centuries. These traditions have been an evolving source of inspiration for us at pierregemme. The signature piece is a fusion piece inspired by the Oxus treasure from the first Persian empire called the Achaemenid dynasty (550 BC). The Oxus treasure is a collection of 180 surviving pieces of metalwork in #gold and #silver .”

View this post on Instagram

PG28: Mount Marzipan – To be an artist is to have a certain orientation to the interior and the exterior world — the exact composition of which is somewhat like temperature, impossible to deconstruct into individual phenomenological components without ceasing to be itself. Introducing Artist and Entrepreneur Marziyya Malik – @marziyya . . ‘I seek colours and they seek me. I express them through my living, painting, food and work. Many a times I challenge myself with the best and give it my best to make it as it was intended’ . Marziyya published poetry at 9, wrote blogs at 15, country reports with world’s leading international organization at 25, and co-founded a business at 29. Amidst job descriptions and work plans, she finds her escape in colours and flavours. ‘It’s what Julie said ‘I love that after a day when nothing is sure and when I say nothing, I mean nothing. You can come home and absolutely know that if you add egg yolks to chocolate and sugar and milk, it will get thick. It’s beautiful’ and I think it’s the same for me on canvas and in spaces. You throw just the right colours and the world brightens up’. I didn’t go to an art school and culinary schools said I was overqualified. I’m self and internet taught when it’s about the two’ . P.S. thank you Pierre Gemme by HUR for featuring my work on your beautiful jewellery. Thank you all for reading and now lend your ears for the earrings. Marziyya, recently co-founded and launched an innovative co-working space called The Great Red Spot @tgrs.space inspired by the largest storm in the Solar System that has been going on for hundreds of years on Jupiter. . As an artist and entrepreneur Marziyya believes that community in Islamabad needs to be awakened, to be immersed in the force of fast-paced culture of work, collaboration, inspiration and creativity. The Great Red Spot aims to strengthen Islamabad as a community by becoming a center of attraction and engagement for adults and children, professionals and non-working individuals, artists and corporates. A place lovingly built over the past many months – one that has become my repository of colours in so many ways beyond canvas.

A post shared by Pierre Gemme By HUR (@pierregemmebyhur) on

In a recent interview, Hajra Hafeez-Ur-Rehman said,

We’ve traveled to over 75 countries combined, and we come across so many stories, and those create connections that move and inspire us. The question of identity also came up between us, as Pakistani women what are the stories that we grew up with? And the idea of the brand grew from there.

View this post on Instagram

PG10: Minimalist Sunflower . ? Sunflowers symbolize worship and faithfulness in various religions because of their resemblance to the sun, which is associated with spiritual knowledge. Sunflowers symbolize worship and faithfulness in various religions because of their resemblance to the sun, which is associated with spiritual knowledge and the desire to seek light and truth. . #PakistaniEarrings #pakistanijewellery #fusionpieces #jewelrydesigner #pierregemmebyhur #womenenterpreneur #jewelrymaking #frenchiesofinstagram #fashiondiaries #lookbook #hurfushion #parisjetaime #ethnicearrings #celebratingwomen #parisianstyle #parismonamour #parisianchic #russianfashion #ukrainefashion #italianinfluencer #italyfashion #fitandfab #fitnessinfluencer #fashioninfluencer #travelblogger #travelinfluencer #lifestyleinfluencer #influencerstyle

A post shared by Pierre Gemme By HUR (@pierregemmebyhur) on

They use their jewelry to create the same sentimental value one would feel from their generational heirloom.

Hajra adds:

Pierre Gemme in French means gemstones, which are an often overlooked part of Pakistan’s offerings to the world. The name is an homage to the natural beauty and landscapes of Pakistan. Beneath these landscape lies a whole new world of gemstones and its beauty. While living in Balochistan, we traveled along the silk road and got inspired by the gems each place had to offer. Pakistan is home to emeralds, peridots, aquamarine, Kundun, rubies, topaz, quartz, the list goes on.”

View this post on Instagram

PG 30: Introducing ‘Over the Moon’ . For centuries, people have viewed women’s bodies as connected with the moon. Women have senses of rhythm that connect us to the cycles of the moon. Each month, a woman’s body has the ability to cleanse and rejuvenate itself. It used to be in traditional cultures, that women would menstruate together during the dark night of the new moon. During this time, women would gather to support one another in a journey of deep introspection . Eons ago, when people slept under the stars, women’s bodies naturally harmonized with the phases of the moon. Often times women would have their moon cycle at the same time so their gathering renewed connections with each other. Females in a tribe would gather what is called a ‘moon lodge’ in Native American traditions, or the ‘red tent’ in the Middle Eastern traditions. They didn’t clean, cook or prepare food. They allowed themselves to rest and renewal . ‘Over the Moon’ is an ode to all the women to take the time to create sacred space to heal, nurture, feel comfortable and understood.

A post shared by Pierre Gemme By HUR (@pierregemmebyhur) on

View this post on Instagram

Gone are the days when image making or styling were for the sole purpose for the industry or the press. Fashion stylists are exploding globally onto the scene like never before. Styling has evolved into an industry which is now equally important for consumers as part of the digital revolution. . Stylists are a huge part of creating an identity of a person or a product; they have a difficult task of bringing designers’ work to life on real people and Maryam Raja does exactly the same. . @maryamraja started her professional styling after moving to #Pakistan from #Jeddah. Maryam’s local brand partnerships feature contemporary twists on traditional outfits such as turning your dupatta into a saree pant or your regular lawn kameez into a trendy dress! She embarked on her career in Pakistan through styling editorials for Grazia Magazine and some of her most notable work features a quirky, stylized take on Alice in Wonderland and the animal kingdom, as well as taking on social themes such as deconstructing some of the brutal expectations fashion models face in the process of their endless transformations . Women like Maryam are slowly changing the way brands connect with people and building a community with a message. Maryam Raja is an editorial stylist and correspondent at @graziapak

A post shared by Pierre Gemme By HUR (@pierregemmebyhur) on

These sisters grew up in Balochistan where such jewelry is of tremendous significance. Their company has now taken off and they are receiving international orders from all over the world.

View this post on Instagram

PG:019 Introducing Labyrinth – The Greek Secret to Meandering through Life. At @pierregemme we continue our exploration with design innovation, and creating jewellery not only as a design piece, but an expression and a communicative tool to highlight the inner and outer landscape of a woman’s beauty. Labyrinth is an edgy piece which draws lessons from history. . ‘Labyrinth’ revives the Greek meander pattern which was treasured art and represented infinity or the eternal flow of things in Ancient Greece. Meander motif is inspired by a river with many twists – River Meander. Meander as a motif was the most important symbol in Ancient Greece. The concept of labyrinth drew on empowerment, strength and faith in oneself and promise for a better reality. . Metaphorically, our lives are like labyrinths of meaning.  The labyrinth that takes our lives through countless twists and turns. Inner and outer landscape of our lives is unique to each of our race, color, and depth. In who we allow into it, what we’ve given, and what we’ve lost. . So when you wear Labyrinth, it will be a constant reminder that ’Beauty unfolds in the becoming of a person, and it increases in us as we pass through life’s most harrowing thresholds. It is found in the realm of the invisible, where we share with and inspire others, it is found in time, in mindfulness and the unseen places of the heart.” – John O’Donohue

A post shared by Pierre Gemme By HUR (@pierregemmebyhur) on

View this post on Instagram

What does inclusivity mean to you? . Inclusivity is a practice of including people who might otherwise be excluded or marginalized in our society. We grow up in societies which separates people who are differently-abled. The world we live in encourages a perception that individuals with disabilities are lesser humans than those without. . Meet Ayesha, who advocates for the celebration, not separation, of all people. Founder of Abey KHAO @abeykhao, a success story of differently abled young entrepreneurs. . Ayesha grew up in a family of five, who had a different level of hearing loss. Her father is deaf and mother and brothers have difficulty in hearing.  They learned sign language at very early age. Ayesha’s father managed to raise three kids and give them the quality education in spite of his disability. Disability is just a tag given by the society. For Ayesha and her family, disability was like a driving force that kept them moving towards success. They take their disability as a pride and not as hindrance against progress.
. Abey KHAO is a fast food cafe in Islamabad. Abey KHAO! started in the form of a pushcart in July 2016. Together with her siblings, Ayesha took this initiative to empower deaf and hard of hearing communities because of the unemployment issues faced by them in Pakistan. They wanted to set an example for other businesses to lose their fear of hiring people with hearing loss. . The restaurant works exclusively with special people breaking the barrier of communication between the deaf and hearing. . It also encourages clients to learn sign language when they visit Ayesha wishes to create more employment opportunities for deaf and hard of hearing youth by expanding Abey KHAO! all over Pakistan. “It’s not about selling food only rather it’s more about changing the social perspective of communication between Deaf/HOH and Hearing Communities” Abey KHAO! is working towards a future in which youth with disabilities and children without are all allowed to learn and eat together, and to share the same humanity. . How do you work towards making your spaces inclusive?

A post shared by Pierre Gemme By HUR (@pierregemmebyhur) on

Source: Scene Arabia


Like it? Share with your friends!

2 Comments

Your email address will not be published. Required fields are marked *